Winnipeg, MB – October 22, 2025 – Sonoma Capital is proud to announce the promotion of Oana Robson-Flatt to Vice President, Risk, effective January 1, 2026.
Oana has been with Sonoma since 2022 and was one of the company’s first hires. From the start, she’s been central to building Sonoma’s risk and operations framework, shaping credit policies, fraud controls, collections strategies, and insurance procedures that have fueled Sonoma’s growth. As Director of Credit & Operations, she’s combined big-picture strategic thinking with rigorous execution, consistently strengthening Sonoma’s ability to manage risk while delivering for customers.
With more than 15 years of experience in financial services, Oana brings deep expertise in credit risk, fraud prevention, and operational leadership. Before joining Sonoma, she held senior roles at CWB National Leasing and RBC, where she led major initiatives that drove efficiency, strengthened risk controls, and delivered significant portfolio growth. Throughout her career, she’s been widely recognized for her leadership, innovation, and impact across the industry.
Oana’s expertise goes far beyond her day-to-day roles. She’s an active voice in Canadian equipment financing, serving on two Canadian Finance and Leasing Association (CFLA) committees and regularly leading fraud prevention training for partners and peers. She’s equally committed to her community—leading the Sonoma Women committee, serving as a limited partner with Women’s Equity Lab Manitoba, and actively supporting United Way with a range of initiatives over the years.
“Oana’s the kind of leader who makes everyone around her stronger,” said Michael Dubowec, President of Sonoma Capital. “Her depth of experience in credit and risk, her ability to innovate and improve systems, and her steady, thoughtful leadership style are exactly what we need as Sonoma continues to grow. She’s already helped shape Sonoma into the company it is today, and I know she’ll play an even bigger role in shaping where we go next.”
Oana will succeed Murray Derraugh, whose leadership and vision laid a strong foundation for Sonoma. Murray will retire at the end of 2025, and over the coming months, he and Oana will work together to ensure a seamless transition.
About Sonoma Capital Corp.
Sonoma Capital is a coast-to-coast Canadian equipment finance lessor, providing a full range of financing solutions to businesses in the prime credit market. Headquartered in Winnipeg, MB, with offices in Calgary, AB, Montreal, QC, and Fredericton, NB, Sonoma has a Canada-wide sales force and broker network. The company serves a diverse range of industries and asset types, delivering tailored, service-focused solutions that help businesses grow with confidence.
Media Contact:
Janet Seniuk, Sonoma Capital
janet.seniuk@sonomacapital.ca
